The key to successful hotel rebranding lies in controlling the spaces that interact most closely and extensively with consumers.
In Okinawa, where American culture remains deeply ingrained,
spaces evoking those associations can naturally resonate with the local environment and effortlessly convey the desired image.
Design not only skillfully incorporates all conditions,
but also neutralizes negatives and enhances the value of the material.
The lobby overlooking the sea offers a relaxing time with smart vintage furniture.
People need a place to connect during their travels.
Apply sign design to the fire door
to harmonize with the entrance to the reception area adjoining the cafe.
The common areas also feature the same design as the reception area,
visualizing American culture.
