
A sustainable bag crafted from repurposed airplane seats.
Amidst the pandemic, when sales weren’t meeting expectations, innovation was essential.
ANA actively pursued these new initiatives, moving swiftly to the next stage.




The letter [A] incorporated into the design heightened fan enthusiasm and accelerated sales velocity.
Design is a crucial tool for capturing customers’ hearts.

The concept visuals, which conveyed a sense of ease, also served as an antithesis to the COVID-19 pandemic.
The message, “Have a good trip, anytime, anywhere,” was one of the things we could do as an airline.



