Brand uniforms represent the brand’s
image and are the optimal means to trigger consumer associations.
This initiative explains how crucial it is to control them.
The uniform, inspired by the traditional Napoleon jacket,
was adopted for the MC’s work to fluidly manage the entire building.
The stage show floor incorporates a classic musical-style design.
This is to ensure staff never forget they are also part of the performance.
The high-tech bar featuring the latest disco hits incorporated space-themed designs into its costumes.
Achieving harmony with functionality requires ingenuity and innovation.
By consciously connecting distinct sections without interrupting the flow of the entire building,
we created a conceptual world worthy of the name “Food Entertainment Building.”
This building in front of Shimbashi Station in Tokyo sees a wide range of visitors actively coming
and going—from locals and office workers to foreign tourists.
Let us welcome them with Japanese hospita
