Following changes in the social landscape in 2020, we temporarily halted our production work. In 2021, we relaunched it in a new form called “THE FASHION.” Within just a few months, over 10 companies (spanning hotels, food service, media, sports, education, and more) have implemented innovation across all areas. This is achieved by carefully assembling strategies that combine their existing value with the sensibilities and sensibilities inherent in fashion power. These initiatives are not merely about expression; they fundamentally transform the very essence of individuals, companies, and services. Needless to say, this approach demonstrates significant impact, particularly in industries characterized by stagnant existing businesses or matured technologies. However, the process and outcomes of creating new services through fashion power ultimately benefit both business owners and users. This, too, is merely one component shaping THE FASHION. Moving forward, as understanding deepens and momentum grows, expanding our reach into diverse fields will generate ripple effects throughout society.
